Sustainable packaging is just reaching to companies to ask them to change their packaging. But what can we do to persuade them? What benefits will they get?
- Image of the brand goes up
- Consumers are always prepared to change brands if that certain brand behaves irresponsibly
- 90% will 'boycott' those companies that are irresponsible or deceptive business practices
- 79% of consumers would consider switching brands if one could demonstrate better environmental credentials for the industry and the individuals
- a 'hygiene' factor for the company
- reach the consumer's expectations for having great behaviour
No comments:
Post a Comment